Privacy Policy
Privacy Policy
Last Updated: July 17, 2026
This Privacy Policy describes how The Rug Line ("we", "our", or "us") collects, uses, and shares your personal information when you visit or make a purchase from https://therugline.com (the "Site").
Personal Information We Collect
When you visit our Site, we automatically collect certain information about your device, including:
- Web browser
- IP address
- Time zone
- Cookies installed on your device
- Pages and products viewed
- Websites or search terms that referred you to our Site
- Information about how you interact with our Site
We refer to this information as Device Information.
We collect Device Information using:
-
Cookies – data files placed on your device, often including an anonymous unique identifier. Learn more at:
https://www.allaboutcookies.org -
Log files – which collect:
- IP address
- Browser type
- Internet service provider
- Referring and exit pages
- Date and time stamps
- Web beacons, tags, and pixels – electronic technologies used to understand how visitors browse our Site.
When you make or attempt to make a purchase, we collect certain information including:
- Name
- Billing address
- Shipping address
- Payment information
- Email address
- Phone number
We refer to this information as Order Information.
Throughout this Privacy Policy, Personal Information refers to both Device Information and Order Information.
How We Use Your Personal Information
We use your Order Information to:
- Process and fulfill your orders
- Process payments
- Arrange shipping
- Provide invoices and order confirmations
- Communicate with you by email, telephone, and SMS where you have provided your consent
- Screen orders for fraud or potential risk
- Provide information about products or services when consistent with your communication preferences
We use Device Information to:
- Detect fraud and security risks
- Improve and optimize our website
- Analyze customer browsing behavior
- Evaluate the effectiveness of our marketing campaigns
SMS Communications
If you provide your mobile phone number and expressly consent during a customer support interaction, we may send SMS messages related to your order.
These messages may include:
- Order status updates
- Shipment notifications
- Tracking numbers
- Tracking links
- Customer support follow-up regarding an existing order
We do not use these SMS messages for promotional or marketing purposes unless you have separately opted in to receive marketing communications.
Consent
SMS messages are sent only after you provide explicit consent.
For example, during a customer support call, our customer service representative or AI assistant may ask:
"Would you like me to text the tracking information to the phone you're calling from?"
A message is sent only if you clearly agree.
Message Frequency
Message frequency varies depending on your order and customer support interactions.
Message and Data Rates
Standard message and data rates may apply according to your wireless carrier's plan.
Opt-Out
You may opt out of SMS communications at any time by replying:
STOP
Once you opt out, you will no longer receive SMS messages unless you provide new consent.
Sharing of SMS Information
Your mobile phone number and SMS consent will not be sold, rented, or shared with third parties or affiliates for their marketing purposes.
We may share your information only with service providers who help us deliver order-related SMS messages and customer support communications on our behalf.
Sharing Your Personal Information
We share your Personal Information with trusted service providers to help us operate our business.
For example:
Shopify
We use Shopify to power our online store.
Learn more about Shopify's Privacy Policy:
https://www.shopify.com/legal/privacy
Google Analytics
We use Google Analytics to understand how visitors use our website.
Google Privacy Policy:
https://www.google.com/intl/en/policies/privacy/
Google Analytics Opt-Out:
https://tools.google.com/dlpage/gaoptout
We may also disclose your Personal Information:
- To comply with applicable laws
- To respond to lawful requests
- To protect our legal rights
Behavioral Advertising
We may use your Personal Information to provide advertisements or marketing communications that may be relevant to you.
Learn more:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You may opt out using:
https://www.facebook.com/settings/?tab=ads
https://www.google.com/settings/ads/anonymous
Microsoft/Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt out through:
Do Not Track
Please note that we do not alter our data collection or usage practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are a resident of the European Economic Area (EEA) or another jurisdiction providing similar rights, you may have the right to:
- Access your Personal Information
- Correct inaccurate information
- Request deletion of your Personal Information
- Restrict or object to certain processing
To exercise these rights, please contact us using the contact information below.
Please note that your information may be transferred outside your country of residence, including to the United States and Canada, where permitted by applicable law.
Data Retention
We retain Order Information for our business records unless and until you request its deletion, or longer if required by law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
Any updates will be posted on this page with a revised "Last Updated" date.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us via Contact Us page
The Rug Line (Ashna Group Inc)
Attn: Privacy Compliance Officer
Old Capitol Trail
Wilmington, DE 19808
United States